Reinventing Fire

Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated land, lost wildlife. No energy poverty, no oil-fed wars, tyrannies, terrorists. No leaking nuclear waste or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance: benign and affordable, for all, forever. That richer, fairer, cooler, safer world is now possible, practical, even profitable, because now, saving and replacing fossil fuels works better and costs less than buying and burning it.”

– Amory Lovins, Rocky Mountain Institute

Reinventing Fire focuses on opportunities in the next five years that can profitably jump-start the journey toward a fossil-fuel-free economy.

Reinventing Fire is not only a great concept, it’s a great book. Read it as if your future depends on it, because it does.”

– Steve Rypka, GreenDream

Rocky Mountain Institute is engaging powerful partners across four key sectors—buildings, transportation, industrial design and electricity—to understand and vault the barriers to shifting from fossil fuels to efficiency and renewables. Although that transition will take decades to complete, and not all its details can be fully foreseen, big gains can start now. (Read more about RMI’s vision: Reinventing Fire)